Beyond Bari: 9 of Puglia’s Hidden Gems Beyond the Capital

by | Apr 11, 2023

Puglia, occupying the heel of Italy’s boot, is rich in history, boasts spectacular landscapes, and is home to a stunning culinary scene. With sun-soaked shores, whitewashed villages, and centuries-old olive groves, Puglia’s hidden gems are a captivating backdrop for your next Italian adventure.

While its capital, Bari, is increasingly getting much-deserved recognition and more popular among travelers, there’s far more to Puglia than just Bari. There are countless lesser-known hidden gems throughout Puglia that shouldn’t be missed.

Guide to Puglia’s Top Destinations Outside Bari

Beyond the capital, Bari, Puglia’s lesser-known towns and attractions invite visitors to step off the beaten path and immerse themselves in the region’s authentic charm. From quaint hilltop villages to the breathtaking Mediterranean coastline, there’s something for every traveler in this captivating region.

As you embark on your journey, be sure to capture the unforgettable moments and share them with the world, showcasing the allure of Puglia’s hidden gems. In this guide, we will explore nine of these hidden treasures, each offering a unique glimpse into the region’s fascinating heritage and natural beauty.

As you explore the captivating towns and landscapes of Puglia, you’ll undoubtedly be captivated by the warmth and hospitality of its people. Local artisans, chefs, and residents alike are eager to share their stories, traditions, and culinary delights with visitors, making your experience in Puglia truly unforgettable. So, without further ado, let’s delve into the nine must-see hidden gems of Puglia.

Polignano a Mare

This picturesque coastal town is known for its crystal-clear waters, dramatic cliffs, and charming old town. With stunning views and the iconic Lama Monachile beach, Polignano a Mare is an Instagrammer’s dream, providing the perfect backdrop for unforgettable photos. Wander through the narrow cobblestone streets, explore the hidden caves, and enjoy the breathtaking views of the Adriatic Sea.

Polignano a Mare 1 - Puglia's Hidden Gems

Polignano a Mare also offers a range of dining options, including the famous Grotta Palazzese, a restaurant located inside a natural cave overlooking the sea. Indulge in the local cuisine, sip on a glass of Puglian wine, and savor the atmosphere of this remarkable coastal gem.


Famous for its unique trulli, traditional dry stone huts with conical roofs, Alberobello is a UNESCO World Heritage site. The fairy-tale-like atmosphere and charming streets make it an ideal spot for capturing eye-catching, one-of-a-kind content. With over 1,500 trulli scattered throughout the town, you’ll feel as though you’ve stepped into a magical wonderland.

Alberobello - Puglia's Hidden Gems

Take a guided tour to learn about the history of the trulli and the people who built them, or simply wander through the winding streets, taking in the architectural marvels. Don’t forget to sample the local delicacies, such as the delicious almond-based pastries known as cartellate, and enjoy the unique flavors of Puglia.


Often called “The White City” due to its whitewashed buildings, Ostuni is a beautiful hilltop town with panoramic views of the surrounding countryside and the Adriatic Sea. The contrast of white walls against bright blue skies creates a striking scene for Instagram-worthy shots. Wander through the maze-like streets, discover hidden courtyards, and marvel at the stunning architecture, including the impressive Ostuni Cathedral.

Ostuni - Puglia's Hidden Gems

In addition to its architectural beauty, Ostuni offers a variety of dining and shopping options. Visit the local markets for fresh produce and artisanal products, or indulge in the delicious regional cuisine at one of the many cozy trattorias. The lively atmosphere and captivating charm of Ostuni make it a must-visit destination in Puglia.


Known as the “Florence of the South,” Lecce boasts stunning Baroque architecture, ornate churches, and historic streets. Its rich history and beautiful buildings make it an excellent location to capture captivating content that highlights the artistry and elegance of Puglia. Stroll through the historic center, visit the magnificent Basilica di Santa Croce, and explore the well-preserved Roman amphitheater.

Lecce - Puglia's Hidden Gems

Lecce is also known for its lively arts scene and vibrant nightlife. Catch a performance at the Teatro Paisiello or enjoy an aperitivo at one of the bustling bars and cafés that line the streets. With its blend of history, culture, and modernity, Lecce offers an unforgettable experience that should be on every Italian visitor’s list.

Roca Vecchia

Roca Vecchia is home to the Grotta della Poesia, a natural swimming hole surrounded by limestone cliffs. The turquoise waters and rugged beauty of this hidden gem make it a visually striking spot, perfect for capturing the essence of Puglia’s unspoiled nature. Swim in the crystal-clear waters, explore the surrounding archaeological sites, and soak in the breathtaking views.

Roca Vecchia - Puglia's Hidden Gems

The town of Roca Vecchia itself offers a glimpse into the region’s history, with ruins dating back to the Bronze Age. After spending time at Grotta della Poesia, take a stroll through the ancient streets and enjoy a meal at one of the local restaurants, where you can sample fresh seafood and traditional Puglian dishes.

Castel del Monte

An imposing 13th-century fortress and UNESCO World Heritage site, Castel del Monte is known for its unique octagonal design. The castle’s mysterious architecture, combined with the breathtaking views of the surrounding landscape, offers ample opportunities for capturing intriguing and stunning photos. Learn about the history of the castle, explore its many rooms, and marvel at the impressive architecture.

Castel del Monte - Puglia's Hidden Gems

The surrounding countryside is equally enchanting, with olive groves, vineyards, and rolling hills providing a picturesque backdrop. Be sure to visit the nearby wineries and sample some of the region’s finest wines, adding another memorable experience to your Puglian adventure.


As a historic port city, Brindisi offers a mix of coastal beauty, Roman ruins, and charming streets. The scenic waterfront promenade, the iconic Monument to Italian Sailors, and the archaeological sites make Brindisi an excellent location for capturing diverse and engaging content. Explore the historic center, visit the Roman Column, and stroll along the harbor, soaking in the atmosphere of this bustling port city.

Brindisi - Puglia's Hidden Gems

Brindisi is also known for its vibrant food scene, with numerous seafood restaurants and lively markets offering a taste of the region’s culinary delights. Don’t miss the opportunity to indulge in the local flavors, such as the popular orecchiette pasta, and immerse yourself in the authentic Puglian experience.

Torre Sant’Andrea

The breathtaking stretch of Torre Sant’Andrea coastline near Otranto features dramatic cliffs, turquoise waters, and unique rock formations. The vibrant contrast between the sea and the cliffs, combined with the natural beauty of the area, creates a spectacular setting for unforgettable Instagram shots. Swim in the crystal-clear waters, relax on the rocky shoreline, and capture the stunning scenery of this coastal paradise.

Torre SantAndrea - Puglia's Hidden Gems

The nearby town of Otranto offers a wealth of historical and cultural attractions, including the impressive Otranto Cathedral and the Aragonese Castle. After enjoying the beauty of Torre Sant’Andrea, take the time to explore Otranto and discover its rich history and vibrant atmosphere.


A charming medieval village with narrow streets, traditional whitewashed houses, and beautiful panoramic views of the Itria Valley, Cisternino’s picturesque alleys, historic charm, and stunning vistas make it an ideal spot for capturing the essence of Puglia’s quaint beauty. Wander through the labyrinthine streets, visit the historic Church of San Nicola, and take in the magnificent views from the Belvedere terrace.

Cisternino - Puglia's Hidden Gems

Cisternino is also known for its culinary offerings, particularly its grilled meats and local wines. Be sure to visit one of the town’s famed butcher shops, where you can choose your cuts of meat and have them grilled to perfection on-site. Paired with a glass of Puglian wine, it’s the perfect way to end a day exploring the enchanting beauty of Puglia.

In Conclusion

Puglia’s hidden gems are a treasure trove showcasing the region’s rich history, stunning landscapes, and captivating charm. The breathtaking coastal views of Polignano a Mare and Torre Sant’Andrea, the architectural marvels of Alberobello and Lecce, the enchanting atmosphere of Ostuni and Cisternino, and the intriguing mix of nature, culture, and history in Brindisi, Castel del Monte, and Grotta della Poesia make these nine destinations a must-visit for any Italy lover. Immerse yourself in the unique culture, savor the delectable cuisine, and capture the timeless beauty of Puglia, Italy as you venture beyond the well-trodden paths and discover the hidden treasures of this enchanting region.

This guide to Puglia’s off-the-beaten-path destinations highlights 9 of the diverse and captivating places that await travelers who venture beyond the region’s bustling capital, Bari. Whether it’s the striking contrasts of whitewashed towns against azure skies, the dramatic cliffs and turquoise waters of the stunning coastline, or the intriguing history and architecture found in ancient castles and archaeological sites, these nine destinations offer an unforgettable journey into the heart of Puglia. As you explore these charming towns and landscapes, be sure to capture and share the memorable experiences that make Puglia a truly unique and captivating destination for Italy lovers.

Frances Benaglia - Puglia's Hidden Gems
Frances Benaglia

Frances Benaglia is an Italian-American native of Milan, Italy. After earning her degree from Bocconi University during which she did an ERASMUS exchange in Stockholm, she embarked on a journey of discovery and took a gap year to travel to over 20 countries. She's now a management consultant and is known for her meticulous planning research skills, making the most of her time off by finding the perfect places to unwind and relax.

Frances Benaglia is an Italian-American native of Milan, Italy. After earning her degree from Bocconi University during which she did an ERASMUS exchange in Stockholm, she embarked on a journey of discovery and took a gap year to travel to over 20 countries. She's now a management consultant and is known for her meticulous planning research skills, making the most of her time off by finding the perfect places to unwind and relax.
All posts by Frances Benaglia


Submit a Comment

Your email address will not be published. Required fields are marked *