Singapore Airlines will make its free Wi-Fi for premium passengers a permanent feature. It’s the latest move as airlines compete to offer better and more accessible in-flight Wi-Fi service as a key point of differentiation in the industry.

Singapore Airlines Offers Premium Customers & Elites Free In-Flight Wi-Fi

Singapore Airlines has made free in-flight Wi-Fi for premium passengers and elite members permanent. Passengers flying in Suites, First, and Business class will get unlimited free Wi-Fi. Singapore Airlines’ PPS Club elites will get unlimited free Wi-Fi on every flight including in premium economy and economy not just premium cabin bookings.

Non-elite KrisFlyer members will get 3 hours of free Wi-Fi in premium economy and 2 hours in economy. Passengers who are not a member of KrisFlyer will not get any free Wi-Fi in premium economy or economy.

Singapore Airlines Free Wi-Fi Allowance

Airlines Continue Moving Toward Free In-Flight Wi-Fi

Free in-flight Wi-Fi is fast becoming an expectation for air travelers. Airlines that don’t offer it risk being seen as outdated and missing out on a revenue premium. Singapore Airlines, who recently agreed to take a 25% share of the new Air India, is the latest airline to make the move towards free in-flight Wi-Fi, even if the offering is only for premium passengers. Delta Air Lines will start offering free in-flight Wi-Fi in February 2023. Meanwhile, airBaltic is installing Starlink across its fleet with the aim to offer free in-flight Wi-Fi to passengers on every flight.

The trend towards free Wi-Fi on flights is growing as airlines respond to the demand for seamless connectivity while in the air.

In-flight connectivity is quickly becoming a must-have for air travelers, and airlines that don’t provide it risk falling behind. Reputations can suffer when carriers can’t provide a consistent experience. Many travelers actively avoid booking those without in-flight Wi-Fi. As expectations grow with every carrier offering free connectivity, the reputation and revenue of airlines providing it will rise.

In 2018, Delta Air Lines CEO Ed Bastian famously said, “I don’t know of anywhere else besides in an airplane that you can’t get free Wi-Fi”. With this in mind, it’s clear that the days of paying for in-flight Wi-Fi are numbered. Free connectivity in the air is on its way to becoming an expectation, certainly in premium cabins but it won’t stop there. Airlines that don’t provide it risk being seen as out of date.

Bottom line

Free Wi-Fi for premium passengers and elite members will be a permanent feature at Singapore Airlines. Passengers flying in Suites, First, and Business class will get unlimited free Wi-Fi. PPS Club elite frequent flyers will also get free unlimited Wi-Fi on every flight. Non-elite KrisFlyer members will get limited free Wi-Fi based on the class of service. The move aligns with the growing trend of airlines providing free in-flight Wi-Fi to compete in the industry and meet the demands of air travelers.